Find out how creative guidance in Google Ads and other AI-powered features can help advertisers optimize video assets and video ad campaigns.
In a continued effort to assist advertisers with artificial intelligence (AI), Google announced its latest feature for video advertisers, creative guidance in Google Ads.
The AI-powered feature, found inside the Recommendations and Video Analytics sections of Google Ads, offers suggestions to help advertisers enhance the efficacy of their video campaigns.
Creative Guidance In Google Ads
Creative guidance evaluates video ads against Google’s proven innovative best practices.
If an ad lacks what Google considers critical elements, the feature notifies advertisers and proposes actionable steps to improve the ad’s performance.
For instance, it checks for a brand logo in the first five seconds, if it has a voiceover, and assesses video length based on specific marketing objectives.
Google advertisers can reach the feature by navigating to the “Assets” and then “Videos” section within their Google Ads account.
From there, they should see a tab labeled “Analytics,” where the tool will list missing creative attributes and suggest ways to improve them.