Navigate the complexities of Google Tag installation in this guide with steps for tracking conversion actions and verifying your setup.
The Google Tag is a reliable source to measure the entire customer journey.
But, most marketers go running for the hills whenever “code” is mentioned.
It can be challenging to bridge that gap between the advertiser’s needs and the technical integration required to analyze data.
That’s not the case anymore!
Google’s most recent tutorial video walks through how to install the Google Tag, giving advertisers multiple options to fit their needs.
Step 1: Creating Conversion Actions
Before getting to the Google Tag details, we must back up to creating conversion actions.
Creating conversion actions is the necessary first step before installing the Google Tag.
Why are they needed?
- Allows you to measure your ads’ performance by measuring users’ relevant conversion actions on your website.
- Allows you to optimize your campaigns by analyzing conversion data.
In part 1 of the Conversion Tracking video series, Google covers how to create those.